I Never Buy Name Brand If I Can Avoid It, And I Have A Bigger Incentive To Now. Fuck Billionaire CEO’s

I never buy name brand if I can avoid it, and I have a bigger incentive to now. Fuck billionaire CEO’s who had money to start out; who will never understand what it’s like to wonder where your next meal will come from, who never had to put things back because you couldn’t afford what you wand, and can barely afford what you need.

So, Kellogg's Boycott. Again. Haven't seen any posts about it here yet, so figured I'd make one.

In short: We're all tired of these big companies gouging their prices just because they can, and calling it 'inflation.' We're tired of companies announcing record profits while they cut bonuses/lay people off/force workers to run on skeleton crews/etc. We're tired of "Shrinkflation" And we're tired of a bunch of other shit too, but you get my point.

So, vote with your wallet.

On April 1st, stop buying Kellogg's, and keep that up until June 30th. Just three months- just one quarter of the fiscal year. Companies report earnings each quarter, and if their earnings drop it will reflect in these quarterly reports.

Why Kellogg's?

Because their CEO recently pulled a "Let them eat cake." TLDR; Kellogg's has raised prices by 28% across the board, bragged about record breaking profits, and then suggested that families struggling to afford groceries, because of aforementioned price gouging, just "eat cereal for dinner!"

And well, that message was not well received by anyone, as one could imagine. Pissed a lot of people off.

So yeah. The plan is to stop buying any Kellogg's products (below) for the entirety of the second quarter (April 1st-June 30th) and to collectively tell Kellogg to fuck off until they lower their prices. The goal isn't to "destroy the company" or cost anyone their jobs- but we will hit them where they will listen. Their profits.

If they don't listen, then we don't come back, and we start in on the next company, and keep going until they all get the message. There's always alternatives (more on that below) and we don't need them. If they refuse to drop their prices, then we just stick with the alternatives we found.

Three months is a minor inconvenience to teach a corporation a lesson, and we can do it.

So, take this month before April to find your alternatives. If you need help, I based a non-comprehensive list (below) off the image above. There's tons more just a google search away, and I bet others have made lists as well. There's also always the option to make your own. There's tons of recipes online showing how to make dupes of your favorite products.

Some things to note:

Don't go stocking up on your favorite Kellogg's products the last week of March and think you're not crossing the picket line. The point is to make Kellogg's feel the loss in profits, and stocking up on Cheez-its beforehand will defeat the purpose. I sincerely promise you can make it three months without buying Kellogg's. Again, three months is a minor inconvenience to teach a corporation a lesson, and we can do it.

That said, Safe Foods are acknowledged. If you or your child is neurodivergent and has issues with food (i.e: literally won't be won't be able to eat at all without their safe food) you get a pass. By all means feel free to try and find alternatives, but it's very unlikely that the few who can't boycott will cause it to fail. There should be plenty of the rest of us to pick up the slack.

Don't be a bystander- meaning don't go about this thinking "Oh, well surely there's enough people boycotting that it's fine if I just-" No. If we ever want things to change then we need to be strong enough to do even something as small as not buying something we like for three months. Furthermore, it's on those of us who can afford Kellogg's products to boycott Kellogg's. It's not the responsibility of those who already can't afford Eggos to boycott Eggos. Nothing will change if you go about just assuming everyone else already has it handled for you. Take a stand.

And importantly, Spread the word. This only works if we let as many people as possible know about it.

So reblog this post, or make your own post, or both. Even feel free to copy and paste this entire post off-platform if you need to. I've also seen some suggest making flyers, or even just writing on post-it notes, and sticking them to Kellogg's products in the store to spread the word off-line.

Just get the word out there. If we ever want these companies to stop gouging us for every cent we've earned, then we have to make a stand somewhere.

If we do nothing it will only ever get worse.