Tink Is One Of Europe’s Fastest Growing Fintech, Which Aims To Bring “financial Happiness” To Their

Tink is one of Europe’s fastest growing fintech, which aims to bring “financial happiness” to their users. The powerful tool let’s individuals make smart financial decisions and empowers them to be more in control of their spending and finances. However, people associate financial management as something boring, too complex, and time consuming. In response, Tink, commissioned Kurppa Hosk to help them develop a new brand design and strategy that echoes the simplicity and intuitive smartness of the service. The brief was to manifest Tink’s ambition of bringing financial happiness to millions at all touchpoints. Kurppa Hosk went ahead to develop a streamlined look and feel that is atypical for a financial player and represents Tink’s business as a whole.

The new visual identity goes beyond just a logotype, and is more of a scheme composed of a number of core elements that come together to create a distinctive visual language that makes the Tink brand instantly recognizable and sets it apart from the rest of the fintech landscape. The new design is comprised of a new logo, typeface (Lota Bespoke), illustrations, colors, imagery, and completely new apps for Android and iOS. Surreal illustrations by Martin Nicolaussen, come to life throughout the app, emulating the various features and walkthroughs in a fun and inviting way