When you search for something on search engines you will notice that all related websites will show a title and brief description. This information is mostly extracted from what is called metadata. Metadata is quite simply a title and description provided in the website code itself - this information cannot be seen on the front end of the site but can be read by search engines.
Metadata essentially tells the search engines about the content of each page of the site, as well as providing the user with a title and description within the search results. The way the way the metadata is written can often make all the difference in regard to the amount of traffic your site gets. This is an important aspect of search engine optimisation.
Unfortunately, any changes made to the metadata can take anywhere from a few days to several weeks to be indexed and then shown by search engines. Requesting a manual reindexing and ensuring the site has some good quality backlinks can speed up this process, however, it's always a case of being patient.
Metadata often has an impact of how well your site is ranked for related keywords, so once a site is reindexed its position in the search results may change.
It should also be noted that other changes that involve optimising a website for search engines may also take up to several weeks to be indexed by search engines.
Essentially, if you’re optimising a website organically, any changes made won't have an affect straight away - patient is certainly a virtue when it comes to SEO!
Search for SEO in Bourne or SEO in Stamford and you should see our site listed at the top of the search results.