Google Ads - Blog Posts

Pft!!! Whoever made this advertisement definitely doesn’t know shit about the game! 😂

Great art don’t get me wrong but….

Why is Poppy a goth doll in the middle of a dead carnival?! 🤣

It's Not Just SEO

Here's a conversation that I wish I had with most people before they even get online for their business: it's not just SEO.

While it might've started as just Search Engine Optimisation, SEO is so much more now. When you go out there with your business and just say "I need SEO", it shows that you don't know the landscape. That also means service providers can take advantage of you.

What type of SEO does your business need?

Ideally you'll need all three for your business but you can do this in stages to stagger the cost. Here are the basics:

1) On-site SEO: For this you would ideally have someone doing regular monthly maintenance on your site to ensure that search crawlers like Google and Bing would be able to correctly index your content. This would mean having someone a) structure your webpage data with schema.org text to make each page more crawler friendly, b) regularly check for page ranking and indexing errors on your site, c) ensure that your website is regularly indexed by crawlers and that they recognise the correct data that you've made available. 

2) Off-site SEO: To ensure that 'healthy' online traffic is brought back to your website, you'll ideally need a way to share company updates across the web (e.g. through a blog, press releases, or LinkedIn posts), and have them link back to your own content.

Your established traffic channels should be reported on a dashboard like Google Analytics where you can breakdown each of their sources and see the quality of the traffic that they're driving. You should also be able to setup your goals for engagement through Analytics whether it's email queries, brochure downloads, etc.

A good SEO service partner can walk you through the setup of these individual goals directly on a reporting tool like Google Analytics. They should also be able to explain and walk you through how you can measure the value of your incoming leads (e.g. recognising the ROI value on new leads vs. repeat visitors).

3) Search Engine Marketing: This is a specific type of advertising where you pay for clicks directed to your website. Google Ads and Bing Ads are primary examples of this. You also have business vertical-specific aggregators like metasearch directories for Travel .

When you start paying for search results, you will want a result on your investment or ROI. Consider working with a consultant if you're planning to spend more than USD$300-a-month and an agency if you plan to spend over USD$1,000 so you can hold an expert accountable for your investment and get advice from them on how to expand.

What is Schema

Schema are the subtitles of the internet. It's the backbone of the entire internet's crawler data. If you want the machines to makes sense of whatever content is on your website, you need to add schema structure each of your important website pages. You can learn more by going directly to schema.org.

What to Watch Out for

First off, stick to your schedule.

When working with a consultant or agency for the first time, ask for what to expect within the first 30-60-90 days and have them stick to it. This is about building a relationship with each other more than maximising the metrics. Make sure that they can deliver on your agreed goals and that you understand the reporting methods and metrics that they present to you.

Next: Look for conversions over views.

It can be a 'soft conversion' (not an actual purchase, maybe an enquiry or phone call) or a 'hard conversion' (the visitor takes a clear action like a direct sale or website registration). A good consultant or agency will help you determine how you can gather data on each of these for your website and work with you on how to meet them.

Lastly, you should be able to clearly say 'No'.

If you're not seeing the agreed upon results, you should be able to say, "sorry, we're good. I'm done" and walk away without any issues. Investment should also be agreed upon upfront. Don't be scared to talk about what you need to happen for your business. Remember, they're the specialist. They should be able to walk you through how they can help you.

Sam, I'm still not sure.

Ok, maybe this isn't what your business needs. You don't know. A specialist should be able to walk you through. Want to talk to somebody about it? Let's do that.

Connect with me.

Professional Digital Marketer and SEO Expert

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Finding a Good Web Developer in Stamford

In today’s digital age, having a strong online presence is crucial for businesses of all sizes. Whether you're a startup or an established enterprise, hiring a skilled web developer can significantly impact your success. If you're located in Stamford and looking to enhance your website or create a new one, here are some essential tips to help you find the right web developer for your needs

Define Your Project Requirements Before you start your search, it's important to have a clear understanding of what you need. Are you looking for a simple informational website, a complex e-commerce platform, or a custom web application? Defining your project requirements will help you communicate effectively with potential developers and ensure you find someone with the right expertise

Look for Local Talent Stamford has a vibrant tech community, making it easier to find local web developers. Consider attending local meetups, tech events, or networking gatherings to connect with professionals in the area. This not only helps you find potential candidates but also allows you to gauge their skills and expertise through personal interactions

Check Portfolios and Previous Work A web developer’s portfolio is a crucial indicator of their skills and style. Look for developers who have experience in your industry or who have worked on projects similar to yours. Reviewing their previous work can give you insights into their creativity, technical abilities, and overall quality of work

Read Reviews and Testimonials Don’t just take a developer's word for it—check online reviews and testimonials from previous clients. Platforms like Google, Clutch, or even social media can provide valuable feedback about a developer's reliability, communication skills, and project management capabilities. Look for developers who have consistently positive reviews and a solid reputation in the Stamford community

Evaluate Technical Skills Web development encompasses a range of skills, from front-end design to back-end programming. Depending on your project, you may need a developer who is proficient in specific technologies such as HTML, CSS, JavaScript, PHP, or frameworks like React or Angular. Ensure that the developers you consider have the technical skills necessary to meet your project requirements

Communication is Key A successful web development project relies heavily on clear communication. During initial discussions, pay attention to how well the developer listens to your ideas and concerns. A good developer should be able to explain technical concepts in a way that you can understand and should be open to feedback throughout the development process

Discuss Budget and Timelines Before committing to a developer, discuss your budget and project timelines upfront. Be honest about what you can afford and ask for a detailed breakdown of costs. Additionally, establish clear deadlines to ensure that the project stays on track. A reputable developer will provide you with a realistic timeline and work within your budget

Consider Ongoing Support Web development doesn’t end once your site goes live. Look for developers who offer ongoing support and maintenance services. This can include regular updates, bug fixes, and security monitoring. Having a reliable developer available for future needs can save you time and stress down the line Conclusion Finding a good web designer in Stamford or a web designer in Rutland requires careful consideration and research. By defining your project needs, exploring local talent, reviewing portfolios, and ensuring effective communication, you can find a developer who aligns with your vision and goals. Investing time in this process will pay off, resulting in a high-quality website that effectively represents your brand and engages your audience.